Case history · Studio Emme Academy
From 5 to 228 clicks per month in 12 months. Real data.
Studio Emme Academy is an acting school in Rome. In one year it went from a few dozen impressions to over 7,500 per month. Here is what we did, with Search Console numbers.
The starting point
In October 2025 the school had a strong offline brand but was almost invisible on Google: 46 impressions and 5 clicks in a month. No data on which courses or cities generated interest.
What we did
First understand where demand already was, then work on it.
- Automated audit and Search Console connected: technical and content priorities ordered by impact.
- Content and titles for real intent searches: acting schools in Rome, workshops, courses and open days.
- Weekly monitoring of queries and positions: what rises, what stalls, where to act.
The numbers
In twelve months: 67,604 impressions and 1,727 clicks from Google. Strongest growth in the first six months (from 46 to over 6,000 impressions per month), then consolidation with peaks of 9,235 impressions in July 2026.
The honest part
The brand dominates searches ("studio emme": 5,379 impressions, position 10) and intent queries like "best acting schools in Rome" sit at positions 6-7. But generic searches like "acting school Rome" are still at position 21: outside page one. That is where the growth margin is.
42 open priorities, ordered by impact. No promise of page one in a week: only the next work to do.
What we are doing now
Pushing generic queries to page one: fuller course content, pages for cities and specific intents, rewriting low-CTR titles. The priorities are already queued, ordered by impact.
What you learn
On a site with a strong brand, the first results come from intent queries. Then you widen: generic searches are the next step, and they need content, not tricks.
Data: Google Search Console for studioemmeacademy.com, October 2025 – September 2026, last updated 28 September 2026.